The great debate: Web2 vs Web3 media
Crypto projects face a choice: mainstream publications like Forbes or crypto-native outlets like Cointelegraph. Most teams pick one or the other based on gut feel. We analyzed 200+ placements to find data-driven answers.
What the data reveals
Forbes drives higher absolute traffic but lower conversion rates (0.8%). Cointelegraph gets less total clicks but converts at 3.2%. The audience quality difference matters more than reach.
When to choose each
Forbes works for building mainstream credibility and reaching traditional investors. Cointelegraph excels for product launches targeting active crypto users. The best strategy uses both strategically.
Budget allocation guide
For most crypto projects, a 60/40 split (crypto-native/mainstream) optimizes for both credibility and conversions. Adjust based on your target audience and campaign goals.