The problem with influencer marketing
Most crypto projects waste budget on KOLs with fake followers and bot engagement. Traditional metrics like follower count mean nothing when 60% of an audience consists of inactive accounts.
Our 7-point vetting framework
We've developed a systematic approach to identify genuine influencers: engagement rate analysis, audience quality checks, content authenticity review, on-chain wallet verification, historical performance tracking, brand alignment assessment, and reach verification.
Implementation guide
Start by analyzing engagement patterns over the past 90 days. Look for consistent interaction rates above 3% for accounts with 10K+ followers. Cross-reference with on-chain activity to verify the KOL actually uses crypto products.
Results you can expect
Brands using our vetting framework see 4-5x better ROI from influencer campaigns. You'll pay less per genuine user reached and see actual conversion metrics instead of vanity numbers.