What we know. What you should too.
Data-led playbooks on getting cited, covered, and discovered — written by the team that does it daily.
Why Guest Posts Still Dominate Web3 SEO in 2025
DeFi protocols and crypto projects continue to see 3–5x ROI from editorial placements over paid ads. Here's the exact playbook — which publications accept Web3 content, how to pitch, and what anchor text strategies work best for token projects.
The KOL Vetting Framework Every Crypto Project Needs
Fake followers and bot engagement have cost projects millions in wasted KOL budgets. We break down our 7-point vetting framework — from authentic engagement rate analysis to on-chain wallet activity checks — so you only pay for real reach.
May 29, 2025Breaking Into the MENA Market: A 2025 Crypto PR Guide
MENA is the fastest-growing crypto adoption region globally, yet most Western projects treat it as an afterthought. This guide covers the top Arabic publications, key Telegram communities, and cultural communication norms that separate successful launches from ignored ones.
May 14, 2025Long-Form Content in DeFi: How Protocols Are Winning Organic Search
Uniswap, Aave, and Lido don't just win on protocol metrics — they dominate Google. We analyzed 50+ top DeFi protocol content strategies to decode exactly what structure, word count, and keyword clustering patterns drive rankings for competitive crypto terms.
Apr 28, 2025Forbes vs. Cointelegraph: Which Placement Drives More Conversions?
We analyzed click-through and conversion data from 200+ editorial placements across both Web2 and Web3 publications. The results surprised us — and they'll change how you think about your media mix and budget allocation for PR.
Apr 10, 2025APAC Link Building: The Publications, KOLs, and Communities That Actually Convert
Southeast Asia and Japan represent massive opportunity for crypto projects — but require a completely different approach to media outreach. Here are the exact outlets, community hubs, and KOL tiers driving real user acquisition in the APAC region.
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