All case studies
L2 / Infrastructure·Crypto PR + KOL·Measured 2026-05-18
From stealth to tier-1: a mainnet launch that landed everywhere
A coordinated press and KOL push turned a quiet mainnet into a category conversation in under three weeks.
62
Placements secured
9.4M
Impressions
5
Regions activated
The challenge
Helix Layer had strong tech but zero mainstream footprint heading into a mainnet launch. Reach existed in pockets, but nothing was coordinated or measured.
Our approach
- Mapped the launch narrative to tier-1 crypto and mainstream outlets.
- Activated a vetted KOL roster across X, YouTube, and Telegram.
- Sequenced placements across five regions for a sustained launch window.
- Tracked every link and post with live attribution.
The outcome
Within three weeks Helix Layer went from stealth to a category conversation — 62 placements, 9.4M impressions, and a launch the market actually repeated.
From visibility to market leadership.
Your first placement can be live in 5 business days.