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Wallet / Consumer·KOL Campaigns·Measured 2026-03-11

Turning influencer reach into verified wallet installs

A vetted KOL program with engagement verification drove qualified installs at a fraction of paid CPI.

180K
Verified reach
37K
App installs
$0.41
Effective CPI

The challenge

Keyhold had been burned by inflated KOL numbers and wanted reach it could actually verify against installs.

Our approach

  • Screened every creator for authentic engagement and on-chain activity.
  • Briefed KOLs with install-focused messaging and tracking.
  • Verified reach and attributed installs per creator.

The outcome

The program drove 37K installs from 180K verified reach at a $0.41 effective CPI — far below paid-acquisition benchmarks.

From visibility to market leadership.

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