We score every outlet. And we show our work.
Before we recommend a single placement, every publication is ranked on five weighted signals. Here's exactly how — no black box.
Five signals, one ranking.
Each publication gets a 0–100 Blocly Score built from these weighted signals. Higher scores earn placement priority.
Strength and trust of the publication's domain.
Genuine editorial standards — no advertorial farms.
Monthly readership and the quality of that audience.
How often the outlet is cited by AI search engines.
Relevance to your vertical and target market.
Why brands trust the score.
No black box
Every signal and weight is published. You can see exactly why an outlet made the list.
Measured, not guessed
Scores come from data — domain authority, reach, AI citations — not gut feel or relationships.
Editorial first
Advertorial farms score low by design. We only recommend outlets with genuine editorial standards.
Scored outlets are step one.
The score decides where we place. Then the same disciplined cycle runs every campaign.
Discover
We audit your current authority footprint, identify narrative gaps, and map the exact publications, KOLs, and regions where your brand needs to appear to move the needle.
Strategize
A bespoke campaign blueprint: which channels, which publications, which KOL tiers, which GEO regions, in what sequence. Built around your timeline and growth targets.
Execute
Our team handles everything — ghostwriting, editor outreach, KOL briefing, regional campaign coordination. You get updates, not tasks.
Report
Every placement tracked. Every KOL post logged. Full analytics: live URLs, DA scores, reach, impressions, estimated referral traffic. No vague 'exposure' metrics.
See where your brand could be placed.
Get a free audit with scored outlet recommendations for your sector.